✍️ Substack 101 - How I Grew from $0-$100,000+ in ARR on Substack in 12 Months [Replay]

In this Substack 101 class, I break down what I’ve learned about adding over $100,000+ of value in 12 months on Substack:

In this class, I cover things like…

• The common mistakes I see my Substack clients make that hurt their Substack growth

• How to pick a niche that you love — and that readers will pay for

• The 60-second (or less!) settings changes you can make to optimize your Substack and get more paid traffic from the algorithm

❗️ Want to Go Deeper? Our 6-Week Substack Sprint Starts Tuesday at 6pm PT/9pm ET

As I mentioned in the class, I’m running a 6-week Substack Growth workshop series for Founding Members of Sutoscience only.

Upgrade your subscription before Tuesday night at 6pm PT/9pm ET to get access to all elements of the 6-Week Substack Sprint:

Founding Membership at Sutoscience is $350/year, and for this cohort you’re getting:

• Access to the full 6-week live workshop series

• Copies of my books (including Write for Money and Power ahead of its release date)

• A 60-minute 1:1 Substack audit with me* — a $1,000 consulting value on its own (*only available for those who upgrade before Tuesday 12/9 at 6pm PT!)

This is the “no more dabbling” bundle. If you’ve been circling around the idea of taking Substack seriously, this is me handing you the keys and saying: let’s go.

💡 Who This Workshop Series is For

This workshop is for you if:

• You have a Substack (or an idea for a Substack) but it’s not growing the way you want

• You want your newsletter to be a real revenue stream, not a cute side hobby

• You’re tired of guessing about “the algorithm,” wondering what to post, or posting once a month and hoping for a miracle

• You want systems and strategy from someone who built a six-figure newsletter and a seven-figure writing career on top of it

If 2026 is the year you want your newsletter to stop being “that thing you really should work on” and start being a serious part of your income engine, this is for you.

✍️ What We’ll Do Together for 6 Weeks

We’re starting in December and rolling into January — because “I’ll start in the new year” is how dreams die on the couch.

Each week is a live session with teaching, behind-the-scenes, and hot seats. You’ll also get replays and action-oriented homework you can actually finish.

Week 1 — ARCHITECTURE: Build the Substack That Actually Sells - 12/9 @ 6pm PT/9pm ET

We start at the foundation. By the end of Week 1 you will:

• Choose your model — essay-driven vs community-driven — based on your goals

• Clarify your niche so clearly that describing what you do takes one sentence

• Set your categories, pricing, and settings in a way that actually supports growth

• Rewrite your About page and welcome email so strangers know exactly why to stick around and eventually pay you

Think of Week 1 as the “renovation” episode. We gut the parts that don’t work and rebuild for scale.

Week 2 — CONTENT ENGINE: Write Posts That Build Obsessed Readers - 12/16 @ 6pm PT/9pm ET

This is where we take my 30 Proven Prompts and turn them into your content engine.

We’ll cover:

• The post formats that reliably perform — and when to use each

• How to blend story + strategy so people learn and care at the same time

• How to design 2–3 recurring series that become your signature

• How to publish consistently without burning out or hating your life

You’ll leave Week 2 with:

• At least 4 posts outlined

• One recurring “franchise” named and mapped out

• A pillar post drafted that you can publish during the workshop

Week 3 — GROWTH ENGINE: Get In Front Of The Right People - 1/6 @ 6pm PT/9pm ET

If Week 2 is content, Week 3 is circulation.

We’ll build your growth infrastructure:

• How to actually use Substack Notes as a growth engine, not an afterthought

• The screenshot + short-form play that lets you promote your posts without getting throttled on social

• A simple crossposting system for LinkedIn, X, Threads, TikTok that takes minutes, not hours

• How to start collaborating even if you’re “small” — interviews, Lives, swaps, guest features

By the end of Week 3 you’ll have a repeatable top-of-funnel system so you’re not just yelling into the void.

Week 4 — CONVERSION & MONETIZATION: Create Recurring Revenue with Your Words - 1/13 @ 6pm PT/9pm ET

Now we flip the switch from “free newsletter” to income engine.

In Week 4, we’ll cover:

• When and how to turn paid on — even if your audience is small

• How to structure your free vs paid content so your offer actually makes sense

• Where to place paywalls and how to write intros that convert

• Pricing strategy, monthly vs annual, and how to talk about money without feeling weird

• Seasonal promos and discounts done intentionally, not desperately

You’ll walk away with:

• A clear paid tier promise

• A drafted paid-only post

• A plan for your next 90 days of monetization experiments

If you’ve been scared to charge or unsure what to charge for, this is the week that fixes that.

Week 5 — COMMUNITY & RETENTION: Keep Your People Close - 1/20 @ 6pm PT/9pm ET

Growth is exciting, but retention is the business model.

Week 5 is all about:

• Building rituals readers can rely on — weekly series, office hours, Sunday resets

• Using Substack Chat in a way that builds community instead of chaos

• How to run Q&As, reader surveys, and live sessions that deepen loyalty

• Turning casual readers into ambassadors who share your work for you

You’ll design:

• A simple retention plan

• One new recurring community feature

• A feedback loop so your readers are literally co-creating this thing with you

Week 6 — SCALE: Your 12-Month Roadmap To A Real Substack Career - 1/27 @ 6pm PT/9pm ET

Now we zoom out.

I’ll walk you through a year-long operating plan inspired by the “How I’d turn a brand-new newsletter into $100,000” framework, so you’re not lost after the workshop ends.

We’ll cover:

• How to structure your next 12 months for consistent growth

• What to focus on by quarter — content, collaborations, launches, promos

• How to build boring, sustainable systems behind the scenes so your newsletter survives travel, illness, launches, and real life

• How your Substack plugs into the rest of your creative ecosystem — books, consulting, products, job boards, whatever you’re building

You’ll leave Week 6 with:

• A written roadmap for 2026

• Clear revenue goals, content goals, and collaboration goals

• A plan for how your newsletter supports your actual life, not just your to-do list

🎁 What Founding Members of Sutoscience Get

This cohort is Founding Members of Sutoscience only. When you join as a Founding Member for $350/year, you get:

• ✅ Access to all 6 live workshop sessions + replays (as well as any future workshops)

• ✅ Digital copies of my books, including Write for Money and Power before its release date

• ✅ A 60-minute 1:1 Substack audit with me — my consulting sessions are valued at $1,000 and my time is limited only available to Founding Members who sign up before 12/9 at 6pm PT/9pm ET!

If you’ve wanted my eyes on your Substack, this is the most affordable way that will exist for a while.

You’ll get:

• Deep feedback on your niche, positioning, and offer

• Actionable changes to your About page, welcome email, and pricing

• A personalized growth plan based on your goals and capacity

💻 Why You Should Join the Substack Sprint Now

Because waiting for “the right time” is how you end up in the same place next December.

Substack is only getting more competitive. The people who will win are not the ones with the most talent — they’re the ones with the best systems and the most stamina.

This workshop is my way of handing you the systems I’ve already tested in public across multiple newsletters and a seven-figure writing business.

If you know you want your Substack to be a serious part of your income and career next year, this is your invitation.

❓ Ready to join the 6-Week Substack Growth Workshop?

Founding Membership — $350/year — includes:

• Full access to the live workshop series + replays

• Book copies

• One 60-minute 1:1 Substack audit with me ($1,000 value) — only available to Founding Members who sign up before 12/9 at 6pm PT/9pm ET!

👉 Click here to become a Founding Member at Sutoscience and reserve your spot in the cohort: