Olivia Wickstrom is a full-time Substack writer and strategist living in the south of France, and the writer behind Petal + Hearth, a bestselling publication about creative entrepreneurship, French living, and what she calls main character energy. She started it in early 2025 with zero subscribers, after years as a freelance copywriter for tech and AI clients.
Within a year it had hit the Substack bestseller list, twelve times and counting, and today it has more than 29,000 subscribers, 800-plus paying members, and brings in more than $75,000 a year from Substack alone. She’s known for a Notes strategy that brought her 5,600 new readers in ninety days, a Pinterest engine that has sent more than 100,000 visitors to her posts, and a paid community that gets weekly workbooks, live coaching, and a monthly networking hour. She’s also the creator of the course How to Take Your Substack Full-Time.
Thank you Betina Cunado, Ashley Fenker, Olivia the Courageous Traveler, Howell Bigham, Giana Vasconcellos, and many others for tuning into my live video with Olivia Wickstrom!
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