Happy Wednesday! Today, From the Desk of Amy Suto paid subscribers will get an exclusive issue about…
✨ What content pillars are and how to pick yours
🧪 Why planning your content calendar is important
📚 Why I decided not to pick one niche and instead pick a bouquet of interests
💐 Niche? No Thanks, I Prefer a Bouquet of Interests
My rule? Don’t pick one niche: make your varied interests and experiences your niche.
Yes, I know we live in an era where the standard advice is to get specialized and boil your “brand” into a single line.
But that’s boring. And the number one rule of Writing Club? Don’t be boring.
Gathering the flowers of your interests and arranging them in a nice bouquet mirrors the complexity and richness of your life — instead of just flattening everything into a brand pancake.
By not limiting yourself to one niche, you open the doors to a broader audience. Your newsletter becomes a place where every reader can find something that resonates and something they love in the variety you offer.
✨ Content Pillars: 6 Steps for Creating Your Content Calendar
Content pillars are the essential topics that your content revolves around.
They're not just about your interests: they're strategically chosen pillars based on both your passions and what resonates with your audience.
For example, I love to travel. So I turned that interest into a content pillar: Working Remotely as a Writer in Cool Places. I don’t just share random travel tips, I write about the 8 best places to work remotely as a writer because that’s aligned with the content pillar that I think you, my reader, will enjoy the most.
Here are 6 steps for how you can identify and leverage content pillars to build your content calendar:
